How To Monetize Your Instagram Subscriptions

Ready to turn your Instagram passion into a steady income stream? This guide will walk you through everything you need to know about starting and monetizing Instagram Subscriptions. Learn how to set up a paid subscription, meet the necessary criteria, and create exclusive content that your followers will love. Find out how to receive payments and understand the benefits of Instagram Subscriptions to maximize your earnings.

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Introduction

Are you ready to turn your Instagram passion into a steady income stream? Instagram Subscriptions offer a fantastic way to monetize your content and build a steady income stream from your followers. In this guide, we’ll walk you through everything you need to know about starting and monetizing Instagram Subscriptions.

How Instagram Subscriptions Work

Instagram does not directly pay users for their activity on the platform. However, the platform allows you to earn money directly from your subscribers. Subscribers pay a monthly fee for access to exclusive content, and Instagram facilitates the payment process. You’ll receive payments based on the number of subscribers you have and the subscription price you set.

How Do You Start a Paid Subscription on Instagram?

Having a paid subscription on Instagram allows you to offer exclusive content to your followers for a recurring fee. Here’s how you can get started:

1. Check Your Eligibility 

Ensure your account meets Instagram’s eligibility criteria for subscriptions. Typically, you need to be at least 18 years old and have a professional account (creator or business).

2. Set Up Professional Account

If you haven’t already, switch your account to a professional account by going to Settings > Account > Switch to Professional Account.

3. Access Subscriptions

In the professional dashboard, navigate to the “Monetization” section and select “Subscriptions.”

4. Set Your Price

Choose a subscription price from the available options. Consider your audience and the value of the content you’ll be providing.

5. Create Exclusive Content

Plan and create content that is exclusive to your subscribers, such as behind-the-scenes footage, tutorials, or personalized interactions. Your audience is going to love it!

Bonus Tip: Now that you have created your subscription offering, announce it through posts and stories to inform your followers about the exclusive content they’re about to have access to and watch them join your community.

What Criteria Must You Meet for an Instagram Subscription?

To be eligible for Instagram Subscriptions, you must meet the following criteria:

  • Be at least 18 years old.
  • Have a creator or business account.
  • Follow Instagram’s community guidelines and monetization policies.
  • Check if Subscriptions are available in your country.

FAQs

Q: How Much Does Instagram Get from Subscriptions? 

A: Currently, Instagram does not take any portion of these in-app purchase fees. Creators with an Instagram Subscription receive 100% of their revenue from subscriptions purchased during an Instagram Live, minus applicable taxes and fees. However, Google and Apple deduct 30% of all in-app purchases in fees.

Q: How to Receive Payments on Instagram?

A: You can easily receive payments from Instagram Subscriptions with these few steps:

  • Go to your professional dashboard, navigate to “Monetization,” and select “Payout Settings.”
  • Enter your bank account or PayPal details where you want to receive the funds.
  • Complete any necessary identity verification steps to ensure compliance with payment regulations.
  • Monitor your earnings and payment schedule in the payout settings. Payments are typically processed monthly, and you can view your payment history and upcoming payments in your payout settings.

Conclusion

Instagram Subscriptions offer several benefits for creators. They can add to your monthly income, foster a closer relationship with your audience, and build loyalty for your brand.

As you monetize your Instagram, make sure to continuously engage with your subscribers and provide them with valuable content on your Instagram feed and story as well. While on that topic, you can check these resources for tips on editing pictures for the Gram and creating a stunning IG grid that your audience will love.

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