Social Media Calendars are essential to organize your content strategy, create consistency, and achieve desired results on your social media platforms.
Social Media Calendars are essential to organize your content strategy, create consistency, and achieve desired results. A social media calendar is a tool used to plan, organize, and publish social media content.
Using a social media calendar allows you to organize your social media content ahead of time and develop consistency in posting across channels. Digital Marketing agencies and organizations use social media calendars to manage all the content that is shared on social media profiles and for social media marketing campaigns.
There are several benefits of having a social media calendar.
A social media calendar helps you and your team plan ahead. With a written arrangement and structure on how the posting schedule would look and the content to be distributed, you can keep track of significant dates, trending topics, new product launches, and everything that would significantly impact your business.
Social Media Calendars help to ensure your content and posts are consistent and maintain the same tone and voice across multiple social media channels. Suppose you manage multiple accounts on Facebook, Instagram, Twitter, and LinkedIn (or other platforms). In that case, having one centralized place where you can add all your posts can help you practice consistency across all channels and give equal priority to each channel and profile.
This way, you don’t end up posting consistently on one channel and not posting for weeks on another.
Social media calendars also make it easier to take breaks from social media without missing anything important by scheduling posts in advance. If you have multiple employees who manage different accounts, it’s easier for them to post from one place instead of logging into each account separately and time all posts to reach the largest possible audience.
Another huge benefit of using a social media calendar is tracking and measuring results. A social media content calendar allows you to study your posting schedules and audience to plan a strategy that guides you toward the right type of content, post frequency and time, and content format for each social platform. This way, you learn from the content you planned and track the content ideas that remain relevant.
Fill out this form to access a free social media content calendar template.
These are the steps you should follow to create a social media calendar;
Step 1: Choose A Template And Scheduling Tool That Works For You.
Some people prefer spreadsheets to create a template while using a scheduling tool like PostPaddy. Find what works best for your workflow and stick with it!
Step 2: Plan Your Posting Frequency.
Your posting frequency refers to how often you post on various social media channels. A perfect posting frequency is subject to several factors; the platform you’re posting, your audience, the type of content, and previous insights/algorithm.
A general rule is to be consistent on all platforms. Especially platforms like Twitter, TikTok, and Pinterest, where daily posting has proven to yield significant results. Find out what works for whatever channel you’re using, and use a scheduling tool like PostPaddy to automate posts, so you don’t have gaps in your posting schedule.
Step 3: Choose Your Content Curation Pattern
Decide on types and combinations of post formats and a ratio of preferred post types.
Most channels have several options for post formats; single images, a carousel with multiple images, plain text, videos, polls, links, and much more. However, a combination of various multiple formats lets you reach users with varying content consumption preferences.
Step 4: Create & Schedule Content
Curate and customize the message copy to suit each channel. Some platforms like Facebook recommend posts between 40 and 120 characters, Instagram captions under 240 characters, and TikTok videos of less than 30 seconds.
Create engaging and relatable message copies that suit your audience and platform and prompt your audience to action, either purchasing your product, sharing your content or any action that may benefit your business.
After curating content, you can use PostPaddy to schedule your social media posts, share with your team, and track the success of your efforts.
Step 5: Share with your team
It’s time to share the calendar with your team.
If you’re part of a social media agency/team, you can easily share your drafted posts with your managers and coworkers for approval or to monitor the workflow.
With PostPaddy, you can always keep everyone on your team in the loop on the progress of your social media content calendar.
PostPaddy is a free social media scheduling tool that allows you to draft, edit, preview, schedule, and publish all your social media posts directly. It works with LinkedIn, Facebook, Instagram, YouTube, and Twitter. PostPaddy offers personal and business accounts, four client accounts, and the opportunity to add team members to the business plan.
In conclusion,
Whether you are looking for more time in your day or are just trying to make your social media strategy more effective – a social media calendar can be a powerful tool. Taking time to plan can help you scale your business.
Writing and scheduling posts in advance is easy with the proper platform, such as PostPaddy. PostPaddy helps you stay organized on most days, effectively manage your social media account and ensure you hit your audience with the right message at the right time.
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