Like you, many other business owners on the internet are continually promoting their goods to potential customers in an effort to get them to become paying clients. This means that you will have competition, therefore planning your campaigns strategically is necessary if you want to have a good chance of success and generate revenue.
At the end of this read, you’ll have two tools to help you go from wasting money on ads to running profitable ads. The first tool is a guide to identifying the people your product/service resonates with and the other is a template for picturing your ideal customer.
According to facts gathered by SEMrush {one of the foremost organizations in the SEO space}, 84% of small enterprises use at least one digital platform to share their products and about 73% of small businesses invest in social media marketing. A huge percentage if you ask me.
There are lots of business owners like yourself on the internet constantly putting their products to the faces of prospects to convert them to paying customers. What does that mean to you?
COMPETITION!
Yes, You have got to compete and to stand a good chance of success resulting in sales, you must be strategic in structuring your campaigns.
1. You want to sell to everyone: Attempting to sell to everyone is a big mistake. There are over 5 billion internet users with over 2 billion who use Facebook.
Flash News? They can’t all be your customers!
Why?
That number is made up of individuals with different needs and preferences therefore no single product can serve all. Attempting to sell to everyone at the same time is the first step to failure of your ads.
This means the first way to achieve success in marketing is to set clear and realistic marketing goals.
2. Your targeting is wide: There are over 2bn users on the internet and your customers cannot be everyone. Though the whole population may need your product, not everyone in the population will buy your product in particular because there are individual preferences and pain points.
There is therefore a need to narrow down your audience through targeting to identify people who are looking for your product/service. You will learn HOW when you get the gifts at the end of this post.
3. Your creatives are not optimised: The images, videos and other creative elements of your ads must be fitting for the advertising channel you choose and the ad placement options the channel affords.
It is therefore important to Identify and observe the recommended dimensions, graphic quality and size of creatives for your chosen advertisement channel.
4. Your ads are not optimised for mobile view: With mobile being the preferred and most accessible gadget for most internet users to access the digital world today, it has never been this important for businesses to dance to the tune of their target customers. Go meet your customers where they are.
You must optimise your ad placement, creatives, text, landing pages and entire website to be friendly to mobile users. ‘Mobile-first ‘ is a common expression in the advertising space and it means marketing strategies of businesses must be built to favor interaction particularly on mobile devices.
5. Your CTA is not persuasive: Call To Action (CTA) is a crucial part of an advertisement campaign. You do not spend money on advertisements to only share your product information with prospects without persuasively leading your prospects to take your desired action.
Statistics state that the average Click Through Rate (CTR) of a CTA is 4.23%.
Low huh?
Without a persuasive CTA it falls even lower that’s why you can’t take any chances.
Ensure your ads has clear and persuasive CTA in different parts of the ad.
Common examples are (but not limited to) Buy NOW, Learn More, Call NOW, Book an appointment.
Fill out this form to access a free customer persona template.
If you read till this point, you must be ready to up your advertisement and marketing game?
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