How To Set Smart Social Media Goals

PostPaddy

January 10, 2023
10:00 am

Setting SMART Social Media Goals

Setting SMART goals for your social media platforms is key to achieving a successful campaign. It helps you measure and evaluate the performance of your social media efforts.

PostPaddy

January 10, 2023
10:00 am

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Introduction

Imagine opening one of your social media pages to upload a post, then you ask yourself, ‘what do I want to achieve with this post?’ and your mind goes blank.

You try looking for a reason via your previous posts only to realize that you have yet to make much progress on your pages in a while. Your followers have barely increased, your likes and comment rates are low; other engagement metrics like shares and save could be more encouraging.

This makes you ponder on where you have been getting it wrong. Our best bet is you don’t have SMART social media goals. Hence, you have been shooting your ball widely with no specific direction.

What are SMART Goals?

The acronym SMART means:

S – Specific: Your goals should be clearly-defined

M – Measurable: Relevant metrics should be incorporated also

A – Achievable: Is the goal something you can achieve?

R – Realistic: Examine your budget, resources, and the like to determine if the goal is realistic.

T – Time-bound: Your goal should have a time-frame

In simple terms, SMART goals are objectives that meet the requirements of the SMART framework. Setting goals using the SMART acronym has, over time, recorded great success.

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Why should you set SMART social media goals?

It helps you measure your progress: Having smart goals helps you have a clearer idea of how your social media platforms perform periodically.

It holds you accountable: Social media goals help you have a more defined ROI (return on investments). This is because you need to set some goal that will be instrumental to achieving the social media ROI.

It has a high success rate: Using the smart goal method will help you have more defined objectives for your social media platforms. With more defined objectives, you can focus on the relevant activities that will make your goals a reality.

It aids your social media marketing efforts: Social media marketing efforts without smart goals will all be wasted because of the lack of direction. One of the foundational things you need to do while creating marketing strategies for your social media

How to set SMART social media goals

Increase Brand Awareness: This objective is about giving your brand a wider reach, introducing your brand to a new set of audiences, and creating a lasting impression. Using a SMART framework to set this goal means you have to understand if you are picking up followers, more likes, website visits, and impressions.

Your goals should be similar to these:

1. 1. 50% increase in the number of followers on Instagram in three months
  2. Post at least 5 times per week on Twitter for the next five months.
  3. 30% increase in website visits in the next two months.

Build Brand Engagement: This objective involves getting people to spend more time with your social media content and react by commenting, sharing, reposting, saving, etc. This is often achieved by building a relationship with your audience and encouraging them to join the conversations on your social media platforms.

Some of the goals you can set are:

1. 1. 25% increase in Instagram Live viewers within 60 days.
  2. Achieve a minimum of 15 comments on each Tweet within three months
  3. Increase post shares by 50% in six months.

Increase in Leads and Sales: Every brand’s ultimate goal is to generate more sales or leads. A typical conversion process should guide the audience to a website, landing page, or sign-up site.

Here are some similar goals you can set:

1. 1. 30% increase in the number of sign-ups within a month
  2. Improve conversion rate from Facebook by 20% within four months
  3. 60% increase in leads from Twitter in the next eight months.

Build Website Traffic: You can use your social media platforms to drive traffic to your website through a top-notch social media strategy.

Some of the SMART social media goals you should consider for these are:

1. 1. Increase social media traffic share to 15% in six months
  2. 30% increase in social media ads click-through rates within a year

Here is a pro tip: To ensure your goals have higher success rates, use your customer journey and social media marketing funnel to set your objectives.

Ready to set and ace your social media goals? The best time to start is now!

To make more informed and result-oriented decisions, learn more about how to create posts that spur action from our detailed guide.

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